Part Two · 17 of 19

Eye-Catching Titles

The title is a critical part of a newsletter. That’s why you see more and more eye-catching titles out there. They get more clicks.

But imagine an inbox full of them:

Ten Killer AI Tools So Valuable They Feel Illegal to Know.

Every Designer Is Doing This Wrong.

The Number One Mistake You’re Making.

How would you feel?

If you only focus on the short term, you risk losing the long term.

And trust is built over time.