Part Five · What Business Taught Me

What I Took From This

• Shift from “I” to “you.” Business is an exchange of value, and the value is defined by the people you serve.
• Give first, give generously, and keep the flow going once you start to receive.
• When results disappoint, check the product before you blame the marketing.
• Treat ideas as experiments. Place many small bets and protect your downside.
• Everything is version zero until someone pays for it. Ship, then improve.
• Price is a filter. It shapes who you serve as much as what you earn.
• Selling well starts with caring. The best information often shows up after the first hour.
• Comfort zones are left one layer at a time, not in one leap.
• What people think of your work is not what they think of you.